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What's the plan? Have we got one? Key questions to ask when reviewing your strategy

Mitchell Phoenix - Tuesday, May 01, 2012

We say that preparation is 90% of success. Strategy planning is the most important element of preparation in business. Decisions made here create the domino effect for everything that follows and are the central influence our ability to secure the future. 

The following questions are designed to prompt reflection on the influence strategy has on the way your business operates:



  • Who creates your strategy?
  • Where is it?
  • What does it look like?
  • How would you get your hands on it?
  • What can you do with it once it is in your hands?
  • Who uses it and how often?
  • How do you differentiate your strategy from your business plan?
  • When is it communicated?
  • What are the channels and media used?
  • Which levels of the organization have a strategic view?
  • Which measurements directly reflect strategy in action?
  • How does leadership use strategy to influence management?
  • How many of your day-to-day decisions are informed by the strategy?

A 2010 survey at McKinsey highlighted senior executive concern over unclear strategy and conflicting objectives in their organizations. Findings revealed challenges around confidently making decisions, effectively allocating resources and communicating clear direction. 


Consulting our strategy is like checking the bearings on our business compass. It should be part of our corporate discipline and treated as the basis for securing the future. 


Strategy - The Fine Margins Between Success and Failure

Mitchell Phoenix - Monday, February 20, 2012

2012 is an Olympics year. Every competitor will have trained hard, worked on their mental fortitude and made sacrifices. The gold medalists will separate themselves by a millisecond, a centimeter, a point. Such are the fine margins of victory. Where will those victories be won? In the preparation.

2012 will also be a challenging year for many businesses. Continuing economic uncertainty and slow growth will ask questions of every organization's existing strategy. 

Customers will be key to maintaining momentum. Understanding the impact of the financial crisis on their behavior and their decisions will be crucial: how do we retain them, work with them and find new customers in such a testing environment? Here too the answer lies in the quality of our preparation: how well our strategy is constructed and executed. 

In both the sporting and the business worlds, attention to detail creates success and that success may be secured by a fine margin. Just one detail can be the difference between winning and losing, making a profit or a loss. The quality of our strategy and how well we build it into the day-to-day execution of the business will determine how fully we master those crucial details.

Over the course of this year we will bring you a series of short articles exploring the role of strategy and its relationship with results, reputation, engagement, responsiveness, creativity, efficiency, sustainability and purpose: Securing the Future.

Best wishes

James Donnelly
Managing Director, Mitchell Phoenix USA

click here to see our Winter Newsletter

Communicating Strategy and Vision is the Number One Communication Priority for Leaders

Mitchell Phoenix - Thursday, January 19, 2012

For those of you who have not seen them in our newsletter, here are James Donnelly's thoughts on the year ahead...

“Christmas is coming, the geese are getting fat

Please put a penny in the old man's hat

If you haven't got a penny, a ha'penny will do

If you haven't got a ha'penny, then God bless you!”

The holiday season is upon us and it's a time for good cheer. People have worked hard in 2011 during some of the toughest economic conditions in history. Despite all the endeavour, how many businesses have a ha’penny to show for it?

Leadership is only needed when times are tough and the main challenge in a period of uncertainty is to stay connected with strategy. Difficult market conditions easily send companies into reactive mode. In an HBR article from 2008, “Can you say what your strategy is?”, its findings revealed that most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. How can anyone lead with purpose without a concrete fix on the future?

Communicating strategy and vision is the number one communication priority for leaders. Every decision and action should come from them and relate back to them. Context and reference to high level guidelines make a substantial difference to people’s ability to deal with pressure and change. Too many businesses have lofty statements and aspirations for the future that leave too wide a gap in communicating what is meant at a functional and personal level. Competitive difference comes from the precision of an organization’s thinking through an empowered workforce absolutely clear of its purpose.

While 2012 will be equally challenging for business, the opportunity for leaders to boost confidence and strengthen resolve lies in engaging the organization in articulating core focus beyond cost saving and preserving margins. The challenge is to transform prudent management practice into future focused, growth oriented, creative precision thinking. This will involve every level of an organisation becoming more connected with their customers and their raison d’etre.

The process of reconnecting with purpose is hugely satisfying and rewarding for all involved. A great way to kick off the New Year.

If we didn’t have a ha’penny this year then as Tiny Tim said, "God bless us every one!" Here’s to having a penny to put into the old man’s hat next Christmas. Happy Holidays to all.

Best wishes
James Donnelly
Managing Director, Mitchell Phoenix USA

The Impact of Organizational Culture on Performance - the importance of senior level leadership development

Mitchell Phoenix - Friday, October 28, 2011


If one defines organizational culture as the collective values and behaviors of every individual within a business, what influence does this have on overall performance?

When we overlay culture, whatever form it may take, onto strategy, leadership, communication, customer focus, continuous improvement and sustainability, to name but a few core business competencies, we can immediately sense the influence that culture will have on output. Organizational culture will determine levels of efficiency, teamwork, quality, speed of decision making, employee engagement, innovation and reputation. It will block or embrace change, it will build legacy or stagnate, it will inspire or depress. Ultimately it drives the results.

How much attention does business pay to organizational culture? What connections does it make to some of the symptoms of a strong or weak culture?

When any organization examines its levels of employee churn, absenteeism, sick leave, internal promotions, overtime, its value of appraisal, effectiveness of meetings, its customer relationships, the willingness of its workforce to contribute freely, it can gain a measure of how healthy its culture is. How does any business ensure a healthy culture?

There is a clue for all of us in the purpose of management, which is ‘to secure the future’. A healthy culture is a leadership responsibility. When we hear about setting a good example it is actually about exhibiting the culture of the business. Feedback, good and bad, is indicative of what is important to the organization. If the strategic outlook is customer focused or bottom-line oriented it will drive out decisions and actions accordingly. Culture can be built with consistent management style, common language, shared best-practice and guiding principles. Any company can achieve a strong platform for growth if it invests in it and has the buy-in of senior executives.

Rockerfeller once said that he would pay ten times the salary to someone who could influence people who were smarter than they were. That is the importance he placed on being able to influence. Culture is influence over the ability to deliver strategy through people and it is vital.

What is the impact of organizational culture on performance? Whatever you decide.

How Strategic Is Your Management Development?

Mitchell Phoenix - Wednesday, August 03, 2011


Business is on the edge of a new economic age that is already increasingly complex and unpredictable. Economic power shifts, emerging markets, natural disasters, scarcity of resources, population explosion, regulation, fear of double-dip recession all compound the challenges around growth and sustainability.


The pressures on business have seldom been as intense as they are today. Companies are under pressure, more than ever, to manage and maintain their reputation, manage their talent and keep pace with emerging technologies.


In 2004 Hewlett Packard embarked on further development of its excellence culture which was already highly focused on continuous improvement. It built on its existing culture by integrating continuous improvement with ‘continuous learning’.

The traditional CI approach was to ensure they kept up with changes and events. Focus on continuous learning helped the company adopt the notion that it needed to move ahead of change by providing and creating readiness through learning and development, not just reacting to events.


This is an example of an organisation linking the management of change with its strategic goals by aligning people development directly with business output. If used to drive strategy, training and development itself can be competitive advantage.

 This article first appeared in the Mitchell Phoenix Newsletter, Summer 2011. To subscribe, click here


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