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Strategy - The Fine Margins Between Success and Failure

Mitchell Phoenix - Monday, February 20, 2012

2012 is an Olympics year. Every competitor will have trained hard, worked on their mental fortitude and made sacrifices. The gold medalists will separate themselves by a millisecond, a centimeter, a point. Such are the fine margins of victory. Where will those victories be won? In the preparation.

2012 will also be a challenging year for many businesses. Continuing economic uncertainty and slow growth will ask questions of every organization's existing strategy. 

Customers will be key to maintaining momentum. Understanding the impact of the financial crisis on their behavior and their decisions will be crucial: how do we retain them, work with them and find new customers in such a testing environment? Here too the answer lies in the quality of our preparation: how well our strategy is constructed and executed. 

In both the sporting and the business worlds, attention to detail creates success and that success may be secured by a fine margin. Just one detail can be the difference between winning and losing, making a profit or a loss. The quality of our strategy and how well we build it into the day-to-day execution of the business will determine how fully we master those crucial details.

Over the course of this year we will bring you a series of short articles exploring the role of strategy and its relationship with results, reputation, engagement, responsiveness, creativity, efficiency, sustainability and purpose: Securing the Future.

Best wishes

James Donnelly
Managing Director, Mitchell Phoenix USA

click here to see our Winter Newsletter

Communicating Strategy and Vision is the Number One Communication Priority for Leaders

Mitchell Phoenix - Thursday, January 19, 2012

For those of you who have not seen them in our newsletter, here are James Donnelly's thoughts on the year ahead...

“Christmas is coming, the geese are getting fat

Please put a penny in the old man's hat

If you haven't got a penny, a ha'penny will do

If you haven't got a ha'penny, then God bless you!”

The holiday season is upon us and it's a time for good cheer. People have worked hard in 2011 during some of the toughest economic conditions in history. Despite all the endeavour, how many businesses have a ha’penny to show for it?

Leadership is only needed when times are tough and the main challenge in a period of uncertainty is to stay connected with strategy. Difficult market conditions easily send companies into reactive mode. In an HBR article from 2008, “Can you say what your strategy is?”, its findings revealed that most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. How can anyone lead with purpose without a concrete fix on the future?

Communicating strategy and vision is the number one communication priority for leaders. Every decision and action should come from them and relate back to them. Context and reference to high level guidelines make a substantial difference to people’s ability to deal with pressure and change. Too many businesses have lofty statements and aspirations for the future that leave too wide a gap in communicating what is meant at a functional and personal level. Competitive difference comes from the precision of an organization’s thinking through an empowered workforce absolutely clear of its purpose.

While 2012 will be equally challenging for business, the opportunity for leaders to boost confidence and strengthen resolve lies in engaging the organization in articulating core focus beyond cost saving and preserving margins. The challenge is to transform prudent management practice into future focused, growth oriented, creative precision thinking. This will involve every level of an organisation becoming more connected with their customers and their raison d’etre.

The process of reconnecting with purpose is hugely satisfying and rewarding for all involved. A great way to kick off the New Year.

If we didn’t have a ha’penny this year then as Tiny Tim said, "God bless us every one!" Here’s to having a penny to put into the old man’s hat next Christmas. Happy Holidays to all.

Best wishes
James Donnelly
Managing Director, Mitchell Phoenix USA

The Principles Underpinning Mitchell Phoenix' Approach

Mitchell Phoenix - Thursday, November 10, 2011


Over 20 years of client work, Mitchell Phoenix' approach has been constantly refined in the pursuit of a single goal: the creation of results in the client's business. This principle is the foundation on which our programs are built, and it is in the light of this principle that all other decisions about course content and structure are taken. 

But once the overarching purpose is established, what other principles are invoked to ensure every course produces real, practical results? Click to read how we build leadership and management training.



New Case Study: Leadership Development with Alderley Dubai

Mitchell Phoenix - Monday, October 31, 2011


In 2010 - 11 Mitchell Phoenix have been working closely with Alderley Dubai, running bespoke in-house programs for senior and fast track managers both in the UK and Dubai. 




"Alderley has undergone a program of substantial organizational change as part of its growth strategy in an increasingly complex and competitive marketplace. Central to that change is its human resources as Alderley recognizes that the quality and attitude of its people directly impacts on the customer experience and the bottom line. The Mitchell Phoenix Governing Change Program was a key element of our development process that has equipped our management team with new leadership and organizational skills as well as a common operating framework that has made a significant contribution to our success and optimism for the future.  Without exception, all participants feel more confident, able and effective as a consequence of the Program." 

Nick Hull, Managing Director, Alderley Dubai


“The management team of Alderley Dubai were especially rewarding to work with. Their enthusiasm, diligence and application of ideas created the results that Nick and the senior team envisaged. In addition they made use of all the available strategies in Mitchell Phoenix projects, supporting each other, building team results and spurring each other on to deliver the maximum - a great group of people!” 
Kevin Yates, Managing Director, Mitchell Phoenix


Click here to read the case study


What "Business Results" Really Means

Mitchell Phoenix - Thursday, October 20, 2011


You’ve decided to do some management training with your people. The business case is clear and the necessary budget has been secured. If you don’t spend the money in the next couple of months it will disappear, so you sit down to make your choice.

You think that with stronger management skills you and your people will behave more effectively on an individual, team and organizational basis. This would be a fantastic business result. You search the internet for management training companies which can deliver business results… and to your surprise, everyone can. Every provider you look at shouts back at you about the “results” they create for their clients, like a flock of parrots that has learned to say just one word.

In fact, in the world of management development “results” has a range of meanings:

1. At the basic level, the “result” is that everyone who attended a day of training rated it highly on a feedback sheet – eg. as “very good” or “outstanding”. People had a good time, nobody tried to climb out of the windows.

2. The next type of “result” is that everybody learned something on the course. They learned what personality type they are, or that they annoy a colleague when they don’t turn on their out of office message. The link between the learning and the workplace is hazy, or based on firm promises to put an action plan in place one delegates get back to the their desks. Six months down the line, people are still annoying their colleagues by not turning on their out of office messages. Perhaps unexpectedly, much of the input on MBA courses falls into this category: interesting but not used.

3. Short-term behavioural change is the next category of “result”. Here, people adopt a new behaviour and stick to it for a while. For situations where longevity of application is not a factor, “results” in this area are useful.

4. Long-term behavioural change is the pinnacle of “business results”. This is rare, requiring all of the other three preceding “results” to be in place (no one will change their behaviour if the course designed to do this is making them want to climb out of the window). Along with these, any course operating at this level will create a deep understanding of management principles, such that they can be applied to any situation a manager faces. Managers take decisions with this new frame of reference in mind, and choose new, more effective behaviour now and in the long-term.


Next month: the clues that show which of the four types of result above a provider can deliver.



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