2012 is an Olympics year. Every competitor will have trained hard, worked on their mental fortitude and made sacrifices. The gold medalists will separate themselves by a millisecond, a centimeter, a point. Such are the fine margins of victory. Where will those victories be won? In the preparation.
2012 will also be a challenging year for many businesses. Continuing economic uncertainty and slow growth will ask questions of every organization's existing strategy.
Customers will be key to maintaining momentum. Understanding the impact of the financial crisis on their behavior and their decisions will be crucial: how do we retain them, work with them and find new customers in such a testing environment? Here too the answer lies in the quality of our preparation: how well our strategy is constructed and executed.
In both the sporting and the business worlds, attention to detail creates success and that success may be secured by a fine margin. Just one detail can be the difference between winning and losing, making a profit or a loss. The quality of our strategy and how well we build it into the day-to-day execution of the business will determine how fully we master those crucial details.
Over the course of this year we will bring you a series of short articles exploring the role of strategy and its relationship with results, reputation, engagement, responsiveness, creativity, efficiency, sustainability and purpose: Securing the Future.
Best wishes
James Donnelly
Managing Director, Mitchell Phoenix USA


