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The Principles Underpinning Mitchell Phoenix' Approach

Mitchell Phoenix - Thursday, November 10, 2011


Over 20 years of client work, Mitchell Phoenix' approach has been constantly refined in the pursuit of a single goal: the creation of results in the client's business. This principle is the foundation on which our programs are built, and it is in the light of this principle that all other decisions about course content and structure are taken. 

But once the overarching purpose is established, what other principles are invoked to ensure every course produces real, practical results? Click to read how we build leadership and management training.



The Four Pillars of Successful Management Development: Pillar 4 - Expert Facilitation

Mitchell Phoenix - Monday, August 01, 2011

Expert Facilitation is not Facilitation by Experts

When choosing a leadership development programme, one may encounter courses which promise “facilitation by experts.” The experts will have a background in a particular industry, and will draw on this background as they develop managers from the same industry on their programme.




Mitchell Phoenix MD Kevin
Yates working with executives
at Alderley Dubai

In this way, ex civil-servants will train other civil servants, ex manufacturing directors will instil leadership and management disciplines in those working in manufacturing, ex-lawyers will develop other lawyers, and ex IT professionals will inculcate “soft skills” in current IT professionals. 

When the development focuses around technical information, it is easy to understand why those with a background in a similar industry might be preferable. Non-lawyers will have no grasp of technical aspects of law, non-IT professionals will know little about the technical issues facing those working at the front line of IT.

Where leadership and management attitudes and skills are to be developed, it is less clear why those with a particular industry background will be a useful choice. An impressive track record working in a certain industry only suggests that a person is expert at working in that particular field, rather than in developing others to do so. Further, the more impressive the track record, the stronger the hold it will exert over the person’s thinking. Hard-won experience is even harder to relinquish. Yet anyone who wishes to develop wider understanding must do just that: let go of the particular, loosen their grip on their individual insights and begin to see further than their own autobiography.

Developing and inspiring others is not the same as doing oneself, as footballers who turn to management often discover. Who had a better track record than Sir Bobby Charlton? In terms of industry experience, of “been there, done it, got the medals to prove it,” at one stage he was peerless in the English game. His management career underlined the gap between doing oneself and mobilising others. For some this gap is easily bridged - Charlton’s peer Franz Beckenbauer managed the German World Cup winning team of 1990. For others it proves impossible to cross. (Charlton’s choice of subsequent activities shows how fast he learned this, and how shrewd and adaptable he is.)

What qualifications should one look for from those involved in management development? Kevin Yates, Managing Director of Mitchell Phoenix, has become convinced that there are four key factors: expert facilitation - by those who are skilled at mobilising others; robust course content; a unique day a month structure which places the emphasis on delegate output rather than trainer input; and an unwavering focus on the creation of concrete business results. When choosing a development programme, it is a strong track record in these areas which gives the clearest indicator of future performance.


The Four Pillars of Effective Management Development

Mitchell Phoenix - Wednesday, June 29, 2011

I was recently invited to discuss the concept of best practice in training: what it looks like, how it works, the measurement of effectiveness and so on.  One of the aims of the meeting was to identify parameters through which the organization and design of training could be securely improved and rationalization carried out.

Between us we had a great deal of experience in the area of Learning and Development and all were keen to engage in the discussion.  What became apparent was the elusive nature of the answers to the questions raised.  For example: “What would you consider to be modern best practice in training?” Quickly we realized that different training requires different practices.

Training which equips others with a technical skill (banking, IT, insurance, engineering, etc.) requires the transfer of knowledge from the trainer to the delegate, and the subsequent application of that knowledge to a problem or process – simple cause and effect.  For example, compliance training involves the transfer of knowledge about compliance to the delegate, who then applies this knowledge to their area of the business.

Management skills and disciplines also require knowledge (most managers have this) and the application of that knowledge in the workplace. The difference is, that knowledge is applied directly to the people we manage, rather than to the systems, products or services under our control.

People react and respond dynamically and in complex ways – they are a more unpredictable variable than almost anything else in business. The training of managers demands a learning environment which can create understanding of people and how they behave in the workplace – not simply a transfer of knowledge.

What managers learn must then be practiced in the workplace, where they can grow their understanding through their own experience. Courses should be designed to facilitate this. Straightaway it is clear that knowledge transfer is not up to the task. Just as we can’t learn to swim from a book, so developing a manager’s understanding of how he/she can be more effective requires more active engagement than simply listening to a talk or reading an article.

In addition, consider the range of factors managers deal with:

  • relationships in 4 directions (up to a boss, down to staff, sideways to peers and clients)
  • the execution of corporate strategy
  • the management of resources
  • rapid shifts in external influences – customers, markets, money, people, competitors

all of which will defy the application of simple knowledge and yet can be resolved by broad understanding and good management.

As the conversation turned to leadership the game was raised another level. Here there was no doubt that understanding and effectiveness were the critical goals.  To create learning that delivers this level of effectiveness requires 4 elements:

Robust content that stimulates questioning, curiosity and deep understanding

Training based on output, not input – leaders and managers learn through their own experience and need training that causes a change in thinking, understanding and practice

A structure that promotes learning transfer – Short, intense and demanding seminars followed by a period where learning can be realized

Expert facilitation – not facilitation by experts - What’s the difference? Leaders learn from their own experience, not that of others.  Leadership learning occurs when people work on their own approach, not when trying to adopt that of others.

All Mitchell Phoenix programs are built on these 4 principles.


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