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Strategy - The Fine Margins Between Success and Failure

Mitchell Phoenix - Monday, February 20, 2012

2012 is an Olympics year. Every competitor will have trained hard, worked on their mental fortitude and made sacrifices. The gold medalists will separate themselves by a millisecond, a centimeter, a point. Such are the fine margins of victory. Where will those victories be won? In the preparation.

2012 will also be a challenging year for many businesses. Continuing economic uncertainty and slow growth will ask questions of every organization's existing strategy. 

Customers will be key to maintaining momentum. Understanding the impact of the financial crisis on their behavior and their decisions will be crucial: how do we retain them, work with them and find new customers in such a testing environment? Here too the answer lies in the quality of our preparation: how well our strategy is constructed and executed. 

In both the sporting and the business worlds, attention to detail creates success and that success may be secured by a fine margin. Just one detail can be the difference between winning and losing, making a profit or a loss. The quality of our strategy and how well we build it into the day-to-day execution of the business will determine how fully we master those crucial details.

Over the course of this year we will bring you a series of short articles exploring the role of strategy and its relationship with results, reputation, engagement, responsiveness, creativity, efficiency, sustainability and purpose: Securing the Future.

Best wishes

James Donnelly
Managing Director, Mitchell Phoenix USA

click here to see our Winter Newsletter

Communicating Strategy and Vision is the Number One Communication Priority for Leaders

Mitchell Phoenix - Thursday, January 19, 2012

For those of you who have not seen them in our newsletter, here are James Donnelly's thoughts on the year ahead...

“Christmas is coming, the geese are getting fat

Please put a penny in the old man's hat

If you haven't got a penny, a ha'penny will do

If you haven't got a ha'penny, then God bless you!”

The holiday season is upon us and it's a time for good cheer. People have worked hard in 2011 during some of the toughest economic conditions in history. Despite all the endeavour, how many businesses have a ha’penny to show for it?

Leadership is only needed when times are tough and the main challenge in a period of uncertainty is to stay connected with strategy. Difficult market conditions easily send companies into reactive mode. In an HBR article from 2008, “Can you say what your strategy is?”, its findings revealed that most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. How can anyone lead with purpose without a concrete fix on the future?

Communicating strategy and vision is the number one communication priority for leaders. Every decision and action should come from them and relate back to them. Context and reference to high level guidelines make a substantial difference to people’s ability to deal with pressure and change. Too many businesses have lofty statements and aspirations for the future that leave too wide a gap in communicating what is meant at a functional and personal level. Competitive difference comes from the precision of an organization’s thinking through an empowered workforce absolutely clear of its purpose.

While 2012 will be equally challenging for business, the opportunity for leaders to boost confidence and strengthen resolve lies in engaging the organization in articulating core focus beyond cost saving and preserving margins. The challenge is to transform prudent management practice into future focused, growth oriented, creative precision thinking. This will involve every level of an organisation becoming more connected with their customers and their raison d’etre.

The process of reconnecting with purpose is hugely satisfying and rewarding for all involved. A great way to kick off the New Year.

If we didn’t have a ha’penny this year then as Tiny Tim said, "God bless us every one!" Here’s to having a penny to put into the old man’s hat next Christmas. Happy Holidays to all.

Best wishes
James Donnelly
Managing Director, Mitchell Phoenix USA

Dates for Governing Change 2012 - Management Development for Senior Managers with Experience, Ambition and the Passion to Improve

Mitchell Phoenix - Friday, November 04, 2011


GOVERNING CHANGE DATES


Structure:
 
Six full day seminars, one day each month for six months

Seminar 1 Wednesday 25 January, 2012
Seminar 2 Wednesday 29 February, 2012
Seminar 3 Wednesday 28 March, 2012
Seminar 4 Wednesday 25 April, 2012
Seminar 5 Wednesday 23 May, 2012
Seminar 6 Wednesday 20 June, 2012




Principal Focus:
 
Leading, directing and mobilizing staff

Key themes:

Seminar One - Key and Fundamental Principles of Management
Seminar Two - Improving the Contribution of Staff and Others
Seminar Three - Leadership in Management
Seminar Four - Improving the Quality of Leadership Influence
Seminar Five - Dominating Change
Seminar Six - Managing into the Future

Course fees: £3650.00 exc VAT

Who will benefit? 
The Managers of Managers (Senior Level)

"Governing Change" is for managers and management teams who wish to capitalize on their experience and advance their leadership and management abilities. The focus is on the critical area of high quality communication and the management of relationships which take up a substantial part of every manager's time.

Click here to make a booking on this program

What is covered on this course? Click here for course outline

What results do delegates create when attending this course? Click here for sample results


New Case Study: Leadership Development with Alderley Dubai

Mitchell Phoenix - Monday, October 31, 2011


In 2010 - 11 Mitchell Phoenix have been working closely with Alderley Dubai, running bespoke in-house programs for senior and fast track managers both in the UK and Dubai. 




"Alderley has undergone a program of substantial organizational change as part of its growth strategy in an increasingly complex and competitive marketplace. Central to that change is its human resources as Alderley recognizes that the quality and attitude of its people directly impacts on the customer experience and the bottom line. The Mitchell Phoenix Governing Change Program was a key element of our development process that has equipped our management team with new leadership and organizational skills as well as a common operating framework that has made a significant contribution to our success and optimism for the future.  Without exception, all participants feel more confident, able and effective as a consequence of the Program." 

Nick Hull, Managing Director, Alderley Dubai


“The management team of Alderley Dubai were especially rewarding to work with. Their enthusiasm, diligence and application of ideas created the results that Nick and the senior team envisaged. In addition they made use of all the available strategies in Mitchell Phoenix projects, supporting each other, building team results and spurring each other on to deliver the maximum - a great group of people!” 
Kevin Yates, Managing Director, Mitchell Phoenix


Click here to read the case study


What "Business Results" Really Means

Mitchell Phoenix - Thursday, October 20, 2011


You’ve decided to do some management training with your people. The business case is clear and the necessary budget has been secured. If you don’t spend the money in the next couple of months it will disappear, so you sit down to make your choice.

You think that with stronger management skills you and your people will behave more effectively on an individual, team and organizational basis. This would be a fantastic business result. You search the internet for management training companies which can deliver business results… and to your surprise, everyone can. Every provider you look at shouts back at you about the “results” they create for their clients, like a flock of parrots that has learned to say just one word.

In fact, in the world of management development “results” has a range of meanings:

1. At the basic level, the “result” is that everyone who attended a day of training rated it highly on a feedback sheet – eg. as “very good” or “outstanding”. People had a good time, nobody tried to climb out of the windows.

2. The next type of “result” is that everybody learned something on the course. They learned what personality type they are, or that they annoy a colleague when they don’t turn on their out of office message. The link between the learning and the workplace is hazy, or based on firm promises to put an action plan in place one delegates get back to the their desks. Six months down the line, people are still annoying their colleagues by not turning on their out of office messages. Perhaps unexpectedly, much of the input on MBA courses falls into this category: interesting but not used.

3. Short-term behavioural change is the next category of “result”. Here, people adopt a new behaviour and stick to it for a while. For situations where longevity of application is not a factor, “results” in this area are useful.

4. Long-term behavioural change is the pinnacle of “business results”. This is rare, requiring all of the other three preceding “results” to be in place (no one will change their behaviour if the course designed to do this is making them want to climb out of the window). Along with these, any course operating at this level will create a deep understanding of management principles, such that they can be applied to any situation a manager faces. Managers take decisions with this new frame of reference in mind, and choose new, more effective behaviour now and in the long-term.


Next month: the clues that show which of the four types of result above a provider can deliver.


Why Companies in High Growth Use Mitchell Phoenix

Mitchell Phoenix - Monday, September 05, 2011

In discussion with a client the other day, he remarked on how many of Mitchell Phoenix's long-standing relationships are with companies in high growth; some of which have become household names during the 20 years we have been doing business with them. What is it about our approach and the results we create that suits organizations experiencing rapid change so well? Here is the answer.... click to read on

The Importance of Diversity in Decision Making

Mitchell Phoenix - Thursday, August 18, 2011

Lord Davies' report, Women on Boards, has highlighted a growing body of evidence linking the number of women on the senior management team of an organization with the strength of its performance. The following article explores why this might be the case, and what the implications are for decision making.

Click here to read "The Importance of Diversity in Decision Making"


Social Media and the Future - Questions for Business Leaders

Mitchell Phoenix - Monday, August 08, 2011

The following is a summary of an address given by Ruchira Neotia at Mitchell Phoenix' Summer Lunch, 2011. Ruchira is currently Manager of Global Brands and Advertising Programs at American Express.



How popular is social media?

Facebook has 700 million users; if it was a country it would be the third most populous country in the world, after only China and India

Twitter has 200 million users

Google Plus, launched in summer 2011, already has 10 million users

You Tube has had billions of views

Linkedin recently reached the 5 million mark

 

Some of every business leader’s target audience will be using social media.

What can social media do for businesses?

 

1. Satisfying Customer Needs

No matter what size your company, social media is a forum that allows businesses to conduct a direct, one to one relationship with the consumer. This can provide insights into how customers think and react. Social media can help businesspeople tailor their customer experience so that it fits client requirements well: because the customers themselves told the business what they wanted via Facebook, Twitter and all the other platforms. Click to read on

4 Pillars of Successful Management Development: Pillar 3 - Structure

Mitchell Phoenix - Monday, July 18, 2011

Management Development or How to Make a Soufflé

 

You are choosing a management development programme for yourself or others in your organisation. Of all the factors you take into consideration – the cost, the content, whether the course is residential or not, whether you’ll be able to swim and sauna before the gourmet evening meal at the venue –probably the last thing to cross your mind will be the structure of the programme.

Of course, you might discount a week-long programme on the basis that you can’t afford the time out of the office (or alternatively you might choose to shortlist it because you’ll do anything to get away for a few days). But beyond the length of the time commitment, what else is there to consider?

Management and leadership are activities which are done, not known. It is one thing to know the recipe for a soufflé, for example (any good cookbook or search engine can furnish you with the relevant knowledge), but it is something else to be able to walk into a kitchen and make a soufflé. Similarly, it is one thing to sit in a seminar room and receive input on how to lead and manage a team, and it is another to go back into the workplace and actually lead and manage your team.

You would not teach someone how to make a soufflé without asking them at some point to go and make a soufflé. There is little to be gained from management development programmes which do not demand that managers to go back into the workplace and apply what they have learned to create results. This is like training chefs but never asking them to cook, like coaching golfers but making sure they never go out on the golf course, like banning aspiring swimmers from getting wet.

The only structure which will produce a real return on investment in development is a structure in which delegates attend the first part of a programme, then go and apply what they have learned in the workplace to create results, then attend another section of the programme, then go and apply what they have learned in the workplace, and so on. This is the only way we learn how to do anything – from our own experience. If opportunities to accumulate experience – and a strong demand to create results  – are not built into the structure of a management development programme, you can be certain that no real experience has been gained, and no results created.

After over 25 years in management development, Mitchell Phoenix’ Managing Director Kevin Yates is convinced that the only viable structure is a day a month. “A day a month is often as long as senior people can be away from the office,” he says, “and it keeps the focus firmly on the delegates and their responsibility to use the material to create results. The quality of the results which come back gets stronger and stronger as the programme goes on and participants gain in skill and experience, so that the results on day 6 are often much more sophisticated than those reported on day 2. The whole process is cumulative, and designed to spotlight the participants and how they are changing and adapting what they are doing in the workplace.

“On the other hand, programmes which are geared towards input for the delegates, rather than output from the delegates (ie results), are often more cost effective and conveniently accessed via a book.

The Four Pillars of Successful Management Development: Pillar 2 - Robust Content

Mitchell Phoenix - Monday, July 11, 2011

Few CEO’s Cite Paint-Balling as their Chief Leadership Influence

Rare quotations:

“I paint-balled my way to the top”

Karaoke made a leader of me

“I now run all meetings on an assault course

“All new employees have to fall backwards off a desk

The Captain and flight crew improved safety 14.6% by singing light opera"


 
Finance had become much tougher on departments
who exceeded their budget...

One morning, walking back to your cubicle from the kitchen, you detect a subtle change in the atmosphere of the office. You look around and realise none of your colleagues are at their desks. A fan buzzes. On a notice board, sales targets flutter in the breeze. The first pellet catches you on the leg. The second and third thud into your chest, splattering blue and yellow dye. A fourth pellet smacks into the mug you are holding, and you feel a scalding sensation as you throw coffee all over your shirt and tie. 
That leadership through paint-balling course, you think to yourself, “has caused more trouble than it was worth.

For comedians training is one of the most fertile areas of business life. The tenuous links made between a host of activities – from actors’ trust games to orienteering – and our working practices are funny because we can all recognise the scenario. Whether it is making the accounts team go through an army assault course or asking the production division to do a karaoke for leadership programme, everyone knows someone who has done something ridiculous in the name of development, or – worse still – has had to take part in something ridiculous themselves.

If you want a development activity which is useful, rather than simply entertaining, what should you look for? After more than 25 years in development, Mitchell Phoenix’ Kevin Yates concludes that there are four pillars of successful development programmes. “Look for expert facilitation, an unwavering focus on the creation of results, a structure which will allow the creation of results, and tried and proven content, he says.

What should this content consist of? First of all it should be usable in the workplace. Under pressure in a real life work situation, anything overly complicated, such as a theoretical ‘model’, will be difficult to bring to mind or use. Second, content should be useful, so that when it is applied it will solve a problem and/or generate concrete results. This means the content should focus on how to conduct the key activities managers and leaders undertake. Whether the focus is delegation, persuasion, motivation or anything else, concrete detail on how to do each of these things is vital. It is not enough to define the problem, the content must take us towards the solution and then prompt us to take action back in the workplace.

Perhaps most important, says Yates, “is that the content is based on strong, ethical business principles which senior managers can relate to, and on which they can build. They must see clearly how what is being suggested to them fits with the business principles they already hold, or with principles they aspire to and are likely to adopt.




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